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Since 1964

Our Heritage

Four generations of goldsmiths, and a fifth who still believes the same thing: that a piece of jewellery carries a family's memory long after the day it was bought.

1964

A bench in Sarafa Bazar

Haji Hussain and Haji Siddiq work as pioneers in jewels and gems on the main street of Sarafa Bazar, Karachi — hand tools, an oil lamp and a reputation built one customer at a time.

Archival photograph of the first New Era goldsmith shop in Sarafa Bazar, Karachi
Sarafa Bazar, Karachi — the first shopfront.
The Legacy

The boutique in Saddar

Haji Jaffer and Haji Moosa, sons of Haji Hussain, carry the teachings forward and open a jewellery boutique in the Saddar street market — the same hands, a larger counter, the same promise.

Vintage photograph of the New Era family jewellery boutique counter in Saddar, Karachi
Saddar street market — the family boutique.
The Craft

Five decades at the workbench

Every setting, polish and engraving still passes through our own workshop. Deep insight into finish and detail is what separates a piece that is worn from a piece that is kept.

Goldsmith hand-finishing a gold ornament in the New Era workshop
The workshop — where each piece is finished by hand.
Today

Four outlets, one family

The fifth generation now runs the house across four outlets, offering exclusive and bespoke jewellery to families who have trusted us for decades — often the grandchildren of our first customers.

Modern New Era Jewellers boutique interior with illuminated gold jewellery displays
Today — the modern boutique.
Then & Now

Sixty years, one bench

The original New Era shopfront in Sarafa Bazar, Karachi in the 1960s

1964 · Sarafa Bazar

The New Era Jewellers boutique today with modern displays

Today · Four outlets

These photographs are placeholders for your own archive — send us your old shop pictures and today's boutique images and they will sit right here.

With five decades of precision in jewellery manufacture

Visit our shop — we are creating new designs and styles with the passion to be the best and most reasonable in jewels for all of you.

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